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Marketing your library's electronic resources : a how-to-do-it manual / Marie R. Kennedy & Cheryl LaGuardia.

By: Contributor(s): Material type: TextTextLanguage: English Series: (How-to-do-it manuals)Publication details: Chicago : Neal-Schuman, an imprint of the American Library Association, ©2013.Description: xxi, 177 pages : illustrations ; 28 cmISBN:
  • 9781555708894
  • 1555708897
Subject(s): LOC classification:
  • Z692. C65.
Contents:
Contents: Determining the purpose of your marketing plan—Fashioning your marketing plan—Implementing your marketing plan—Constructing your written marketing plan report—Assessing your marketing plan—Revising and updating your marketing plan (lather, rinse, and repeat)—Sample marketing plans. Example 1, Marketing plan from an all-electronic library—Example 2. Marketing plan from a public library, sample 1—Example 3. Marketing plan from a public library, sample 2—Example 4. Marketing plan from a university library—Appendix 1. Miller Library logo—Appendix 2. Activity planning feedback—Appendix 3. Speaker assessment form—Appendix 4. Target audience/specific media—Appendix 5. Media contacts—Appendix 6. Marketing timeline for standing annual activities—Appendix 7. Public relation/marketing request—Appendix 8. Flier posting information ; Mailbox stuffing information—Appendix 9. Table tent guidelines for campus dining halls.
Holdings
Item type Current library Call number Status Date due Barcode Item holds
Monograph Monograph Afghanistan Centre at Kabul University Z692.C65.K46 2013 (Browse shelf(Opens below)) Available 3ACKU000369586
Total holds: 0

Includes bibliographical references and index.

Contents: Determining the purpose of your marketing plan—Fashioning your marketing plan—Implementing your marketing plan—Constructing your written marketing plan report—Assessing your marketing plan—Revising and updating your marketing plan (lather, rinse, and repeat)—Sample marketing plans. Example 1, Marketing plan from an all-electronic library—Example 2. Marketing plan from a public library, sample 1—Example 3. Marketing plan from a public library, sample 2—Example 4. Marketing plan from a university library—Appendix 1. Miller Library logo—Appendix 2. Activity planning feedback—Appendix 3. Speaker assessment form—Appendix 4. Target audience/specific media—Appendix 5. Media contacts—Appendix 6. Marketing timeline for standing annual activities—Appendix 7. Public relation/marketing request—Appendix 8. Flier posting information ; Mailbox stuffing information—Appendix 9. Table tent guidelines for campus dining halls.

English

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