Marketing your library's electronic resources :

Kennedy, Marie R.
LaGuardia, Cheryl.
DLC
Marie R. Kennedy & Cheryl LaGuardia.
Chicago : Neal-Schuman, an imprint of the American Library Association, ©2013.
xxi, 177 pages : illustrations ; 28 cm.
English
9781555708894
1555708897
2012028267
Libraries
Special collections
Electronic information resources.
Libraries
Marketing.
Electronic information resources
Marketing.
Libraries
Case studies.
Marketing
United States
Z692. / C65. / K46 2013
Library of Congress Classification / Monograph
3ACKU000369586