MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02173cam a2200349 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
17407391 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20141207002914.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120728t20132013ilua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2012028267 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781555708894 |
|
|---|
| International Standard Book Number |
1555708897 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
ACKU |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
Z692. |
| Item number |
C65. |
| Class number |
K46 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kennedy, Marie R. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing your library's electronic resources : |
| Remainder of title |
a how-to-do-it manual / |
| Statement of responsibility, etc |
Marie R. Kennedy & Cheryl LaGuardia. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Chicago : |
| Name of publisher, distributor, etc |
Neal-Schuman, an imprint of the American Library Association, |
| Date of publication, distribution, etc |
©2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 177 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
(How-to-do-it manuals) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: Determining the purpose of your marketing plan—Fashioning your marketing plan—Implementing your marketing plan—Constructing your written marketing plan report—Assessing your marketing plan—Revising and updating your marketing plan (lather, rinse, and repeat)—Sample marketing plans. Example 1, Marketing plan from an all-electronic library—Example 2. Marketing plan from a public library, sample 1—Example 3. Marketing plan from a public library, sample 2—Example 4. Marketing plan from a university library—Appendix 1. Miller Library logo—Appendix 2. Activity planning feedback—Appendix 3. Speaker assessment form—Appendix 4. Target audience/specific media—Appendix 5. Media contacts—Appendix 6. Marketing timeline for standing annual activities—Appendix 7. Public relation/marketing request—Appendix 8. Flier posting information ; Mailbox stuffing information—Appendix 9. Table tent guidelines for campus dining halls. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
English |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Libraries |
| General subdivision |
Special collections |
| -- |
Electronic information resources. |
|
|---|
| Topical term or geographic name as entry element |
Libraries |
| General subdivision |
Marketing. |
|
|---|
| Topical term or geographic name as entry element |
Electronic information resources |
| General subdivision |
Marketing. |
|
|---|
| Topical term or geographic name as entry element |
Libraries |
| Geographic subdivision |
United States |
| General subdivision |
Marketing |
| Form subdivision |
Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
LaGuardia, Cheryl. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Monograph |
| Call number prefix |
Z692.C65.K46 2013 |