TY - BOOK AU - Poitevin,Bruno TI - Marketing extension : : a powerful process in 6 steps : “empowering the poor to exploit market opportunities” / AV - Pamphlet HN690.6. Z9. PY - 2006/// CY - Bangladesh : PB - Livelihoods, Empowerment & Agroforestry Project (LEAF) ; , Swiss Agency for development and Cooperation (SDC), KW - Rural development – Bangladesh KW - Rural development projects – Bangladesh KW - Community development – Bangladesh KW - Non-governmental organizations – Bangladesh KW - Humanitarian assistance – Bangladesh N1 - Cover title. “October 2006”. Spiral bound. “Livelihoods, Empowerment & Agroforestry Project (LEAF), Bangladesh”—cover page ; Contents: Summary—Background—1. Current CBO marking situation—2. Empowering the poor to exploit market opportunities—3. The 6-step Marketing Extension tool (ME)—4. Positive outcomes of the ME tool—5. Critical observations of marketing extension—6. Challenges N2 - Summary: “The PRSP (Poverty Reduction Strategy Paper) prioritizes the fight against poverty for Bangladesh’s 150 millions inhabitants. Estimates state that half of the rural population live below the poverty line of $1/day. One in five rural households are considered “extreme poor” owning little or no land and assets. Accordingly, the pro poor economic growth issue has been widely studied by development groups. Intercooperation (Swiss International NGO) was financed by the Swiss agency for Development and Cooperation (SDC)…”—(page 7) ER -