TY  - BOOK
AU  - Kennedy,Marie R.
AU  - LaGuardia,Cheryl
TI  - Marketing your library's electronic resources : : a how-to-do-it manual / 
T2  - (How-to-do-it manuals)
SN  - 9781555708894
AV  - Z692. C65.
PY  - 2013///
CY  - Chicago : 
PB  - Neal-Schuman, an imprint of the American Library Association, 
KW  - Libraries
KW  -  Special collections
KW  -  Electronic information resources
KW  -  Marketing
KW  - Electronic information resources
KW  -  United States
KW  -  Case studies
N1  - Includes bibliographical references and index; Contents: Determining the purpose of your marketing plan—Fashioning your marketing plan—Implementing your marketing plan—Constructing your written marketing plan report—Assessing your marketing plan—Revising and updating your marketing plan (lather, rinse, and repeat)—Sample marketing plans. Example 1, Marketing plan from an all-electronic library—Example 2. Marketing plan from a public library, sample 1—Example 3. Marketing plan from a public library, sample 2—Example 4. Marketing plan from a university library—Appendix 1. Miller Library logo—Appendix 2. Activity planning feedback—Appendix 3. Speaker assessment form—Appendix 4. Target audience/specific media—Appendix 5. Media contacts—Appendix 6. Marketing timeline for standing annual activities—Appendix 7. Public relation/marketing request—Appendix 8. Flier posting information ; Mailbox stuffing information—Appendix 9. Table tent guidelines for campus dining halls.
ER  -